About Us

Primitive Enterprises was founded by Paul Eklund, a veteran ProRally driver. This company is really the synergistic combination of two components:

On the business side, Primitive Enterprises is an Internet-based supplier of style/performance upgrade modifications and parts for Subaru, focused specifically on rallyists and those who really USE their Subaru to get into the wild and off the beaten path.

On the racing side, Primitive Racing fields two Subaru rally cars equipped and set up for ProRally and other rally events. Paul shares his knowledge and gives back to the rally community by running the PRIMITIVE Rally School in locations across the western US, and helping to organize TSD rally events.

As owner/driver of Primitive Enterprises, Paul has a proven record of being able to field a team while demonstrating professionalism in the sport -- no matter what the budget level, and to put together a successful season, year after year. He has contributed insightful articles to magazines such as Sports Car, Grass Roots Motorsports and Sport Compact Car. A strong supporter of the SCCA, and a 30+ year member, Paul has served as Regional Executive, treasurer, and event organizer.  He is currently the Northern Pacific Divisional RallyCross Steward.

His considerable experience in rally racing, and as a rally car owner and driver, has proven to be invaluable for Primitive Enterprises, which provides an ideal platform from which to apply his driving expertise and his applied knowledge of performance parts and supplies to enthusiasts and rallyists around the world.

Primitive world headquarters is located in Tigard, Oregon just outside of Portland.


Overview of Fab Area